Define how you want to be involved

You worked hard on your wedding for months. And after the wedding ends, you will probably want to move on to something else after being consumed by wedding decisions for so long. Give yourself time to decompress and to get away. But be ready to come back and participate in your album design since your feedback is important in the development and approval of the album in a reasonable time period.

The Studio enjoys it when clients trust our judgment and experience to create something beautiful.  Typically, an album “pre-design” is created to showcase my vision for your story. Edits can be made until the client is satisfied with the design. However, with the number of great images from the wedding, this can sometimes be a difficult task. 

Communicate early and often

Clear communication between the Studio and client at the onset of the album design process is very important. Your preferences for overall design style, color, materials and page count all factor into the decisions that will shape the album and your story. Communication will also speed the design process and greatly reduce the rounds of revisions needed before the design is finalized.

Visually separate your album in separate chapters of a story

Regardless of page count, your album is a visual storybook filled with the events that occurred during your wedding day. Most albums feature images that are organized in categories such as getting ready, first look, the ceremony, the bride and groom portraits, family photos and the reception and exit. Based upon a 30-page album, each chapter can be 2-4 pages in length, but each chapter does not need to be weighted equally.

Use Only the best images from each chapter of your day 

When clients receive their wedding photos, there will be hundreds of great moments and portraits included in the collection. With so many wonderful images, it can be difficult to edit the photos down to a reasonable quantity. However, the collection must be tightly curated so that a limited number of the best images from the day are printed in the album. For example, if there are multiple photos from a series, only the best image should be selected so space in the book isn’t given to elements that don’t enhance your story.

Less is more

Choosing the right number of photographs for your album, rather than displaying a large quantity of the images, will deliver an upscale presentation with a clear story. Although there isn’t a definitive rule, 60-80 images generally works well for a 30-page wedding album design. Fewer images result in an uncluttered look where the images can be displayed larger than many images at a smaller size. Fewer, larger images also have significantly more visual impact and will result in a stronger overall album design. 

Want to add more photos? Add more pages.

Some clients find it very difficult to select just 60-80 images from their wedding day for the album. When more photos are desired than the page count will reasonably hold, the best solution is to add additional pages to the album. A second volume can even be added to showcase additional images from the day. Either option is preferable to stuffing the album with smaller images and limited white space. 

Time tested

Your wedding album will be enjoyed for years after the wedding. It can be shared with friends, family and children born from the marriage. Therefore, the design should avoid trendy design elements, editing or other features that would unnecessarily date the look of the book. Timeless design should feature a clean layout, white or black negative space along with nice materials. Your album should be designed with a forward-thinking approach that will continue to be in style, year after year. 

Be flexible

Wedding album design can be challenging since it is similar to putting together a large jigsaw puzzle. There are many pieces, and when one change is made, it can even affect several other elements. In some cases, it may not be possible or advisable to create the exact layout you envision due to the ratio of the photo, crop or other factors. The best albums are created by being flexible and by having an open mind. 

Revise in batches

With clear communication between the Studio and client up-front, the album revision process is usually fast and efficient. However, there are times when a client will ask for significant revisions to the initial design. The most effective way to edit the design is to make all the revisions at once as opposed to requesting many small changes independently. Most changes will affect something else in the layout so this factor can be taken into account to significantly reduce the back and forth discussion.

Select the finishing touches

There are many features to consider in the album design and production process that includes the size of the album, the number of pages, cover material and imprinting. The Studio can show you options and make a recommendation on what would best fit the look your want to achieve. Adding custom options is a great way to make sure your album is as unique as your relationship with your spouse.

The album design process is rewarding and it can help to celebrate your wedding day memories for a lifetime. Being informed and prepared for the album design process is critical to its success. Our Studio looks forward to working with you and looks forward to the journey.

If you have additional questions about the album design process, or other printed items not discussed here, please contact the Studio. We would love to hear from you.